Smell marketing isn’t a new idea by any means, and there’s no doubt that you’ve encountered it before. Casinos utilize it to encourage gambling and

It would be an understatement to say that social media is a rather prevalent part of our culture. It seems like everyone is checking Facebook

If you’re a college basketball fan, you’re probably eagerly awaiting the start of March Madness. You’re getting ready to fill out your bracket, and you

Promoting a rental vacancy in the midst of a market slowdown is a challenge. You have to work twice as hard to get your rental

For landlords and real estate agents, adhering to the Fair Housing Act (FHA) is an integral part of the rental process. While your leasing procedures

Whether you love or hate using Craigslist to post rental listing ads, you have to admit that the website is pretty effective at drawing in

I have to hand it to you, marketing a vacancy to rental applicants is no easy feat. Alongside frequently posting listings and scheduling property tours,

This post was written by Dana Dunford, CEO at Hemlane As an experienced landlord and real estate investor, you understand that qualified tenants bring a

When you’re on a budget, paying to post your vacancy on rental property listing sites can seem frivolous. Rather than purchasing listing packages or buying

As a real estate agent, the holidays can be especially tough as you work on filling your listings while simultaneously battling that pre-holiday work slump.

As the housing market continues a slow and temperamental pace and the economic outlook is uncertain, it’s hard to ignore that many would-be-buyers are content

When talking to applicants and tenants online, understanding how to present yourself professionally through text is vital. With no tone inflections, it can be difficult

If you saw our recent Visually Attract Tenants infographic, then you already know that videos can significantly improve the quality of the leads you get.

Nowadays, you can’t go a step without hearing about how the latest advancements in visual technology are affecting the rental market. Beyond interactive 3D floorplans,

While showing a vacancy to potential tenants is part of the job, it can be pretty dangerous. Even if your leads have seemed only interested