Smell marketing isn’t a new idea by any means, and there’s no doubt that you’ve encountered it before. Casinos utilize it to encourage gambling and increase drink sales; medical offices use it to put you at ease while you sit in the waiting room, and gyms use it to keep the air fresh and encourage you to keep working towards your goal. As this type of marketing advances with technology, could it be of use to you in the rental housing industry?
Smell marketing aims to give consumers a certain feeling. Some retail stores use special types of perfume that they hope you’ll associate with them anytime you encounter it. Other businesses utilize scents to encourage people to buy more, to feel luxurious, or increase productivity. This scent then becomes a part of their brand, and a part of what customers come to expect when they encounter that particular business.
As someone working in real estate, you’ve probably heard of many people utilizing this type of thinking by baking cookies during an open house; the smell is enticing to potential buyers and gives them a comfortable feel as they walk around. With smell marketing you can save yourself the time and hassle, simply employing the use of an air freshening machine. Most companies even offer custom scents, which allows you to personal the scent you put in your office or the latest home you’re showing.
While generic air fresheners that you can get at the store may hide some unwanted odors, they won’t entice potential applicants to take that leap. Many people can be “nose blind” to those smells, as they encounter them in a lot of homes and small businesses. Employing smell marketing is going that extra mile, and it could be the difference between having an applicant or securing a tenant.
While smell marketing isn’t a new concept, it is one that’s picking up speed as technology progresses. Utilize comforting scents to entice applicants to apply, and to convince them that you’re offering them a chance to great a home. Take a chance on smell marketing, and you just may see more applicants looking to make your property their new home.
Have You Ever Encountered Smell Marketing?