When your rental’s location isn’t ideal for children, and is far from schools or parks, there are a few tricks you can use to make your rental property family-friendly. By offering childproofing and maintaining safety measures on your property, mentioning alternative family-friendly activities and services, and utilizing minimal staging, you can attract family applicants and get closer to a long-lasting tenancy.
Alongside wanting to choose a home that offers educational benefits (how close you are to certain school districts), parents also want to know if your rental property is safe. Like our kid-safety article says, “if your vacancy isn’t safe, then family applicants won’t even consider renting your property.” To attract family applicants, make sure the interior and exterior are safe by reviewing our safety tips in the article above. Then, when showing the property to potential applicants, offer to perform additional childproofing measures after the lease is signed. This will not only increase your legitimacy to the applicants but start off your tenant-landlord relationship on the right foot.
List Out-of-the-Box Child Services Nearby
While family applicants are primarily concerned about safety and location, if you’re lacking in the location aspect you can promote alternative child services instead. In your listings, write out nearby childcare services or after-school programs like Karate, Boy Scouts or Girl Scouts. If you’re showing your property to families, casually mention family events nearby, or local businesses that offer discounts to families. Parents with young children will appreciate that they won’t have to do their own research, making their decision a little easier (you can make the leasing process easy too).
Have Your Applicants See What You See
If you’re a realtor with a passion for showing rental properties while staged, then why not use your staging power to attract family renters? Use homey candles, stick some alphabet magnets on the fridge, and these basic staging tips to bring in rental applications. As long as your property has a decent amount of space (it isn’t a 1 bedroom, 1 bath) and is clean and well-lit, you should be able to emphasize the family-friendly aspects of your rental with your words alone.
Of course, if you aren’t receiving a lot of family applications (whether it be because of the size of your rental or the distance to good schools) you shouldn’t force it. If your property attracts a substantial amount of millennial or senior renters, embrace it and learn how to market more to your main audience. Don’t forget to use your unique Apply Now property links when making your family-friendly listings online!
How do you attract families to your rental property? Let us know in the comment section below and be sure to subscribe!