By Becky Bower
As a real estate agent with rental properties, you have the unique challenge of having to cater to both landlords and tenants. If you’re new to this, it can be intimidating and overwhelming. Here are four tips to gaining success as a real estate agent.
- Networking and Marketing
When it comes to helping landlords and tenants connect, you need to have a firm grasp as to what each audience is looking for. The best way to get a handle on what your clients want is to network. Take the time to reach out to past clients and market yourself in the areas you want to represent. As you get more work, you’ll be able to expand your outreach through referrals.
- Work Fast and Hard
Most renters and landlords have a specific move-in date (or time range) in mind. While most renters don’t have the same flexibility in schedule as landlords do, keep in mind that most property owners won’t want to wait on potential rental income. Use handy tools like ApplyConnect’s unique property URLs to get your interested rental applicants’ online application and background check as soon as possible.
- Be Clear
As I said before, you have the unique challenge of having to please two different audiences – both rental applicants and landlords – and you want both groups to be happy. Before working with either client, you’ll want to set expectations as to what your service provides and what each party will be responsible for after the lease is signed. You don’t want a bad landlord-tenant relationship to turn around and blame you for their problems, so be clear.
- Be Personable
While I have no doubt you’ll succeed in this department, it’s worth mentioning that you’ll want to be personable. Send cards, follow up, and be accommodating. There’s nothing stopping a landlord from deciding to vet their applicants themselves, or a rental applicant from finding their dream rental home online. That personal touch keeps clients coming around even after a landlord-tenant fallout.
While being a real estate agent working with rental properties can be hectic and fast paced, it can be extremely rewarding. In order to grow your client base quickly and gain success, you’ll need to have a firm grasp on networking and market yourself appropriately, work fast and hard, be clear and extremely personable. Sounds like a lot, but you can do it!
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