Four Ways to Attract Renters to Your Vacancy

rental housing vacancy marketing

Four Ways to Attract Renters to Your Vacancy

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You have a great property and now you’re looking to attract the perfect renters by creating a quality listing. The best way to draw potential renters is to visualize your listing as their future home.

Here are some helpful tips to make your vacancy stand out from the rest and attract responsible, trustworthy renters that will value your property as much as you do.

1) Prepare the Property

Giving the inside of the property a deep cleaning, adding a fresh coat of paint to the walls and taking the time to prepare the outside of your property can help it attract great renters. Remember, first impressions are everything and if you want to attract great renters, you will want to leave them with a positive experience by demonstrating that you take care of the property. Repairs, cleaning and tidying both inside and outside should be completed by the time you advertise the vacancy.

 

2) Staging Matters

If the property is furnished, staging is a simple yet effective way to make a big difference in welcoming potential renters. Through the simple practice of staging, the property becomes more welcoming and inviting, making it easier for the individuals to imagine themselves already living at the residence. Adding little touches such as setting the dining room table, strategically placing books on end tables and displaying bouquets of flowers invite prospective renters to feel more relaxed and at ease. This will also help as you take photos of your property for advertising purposes. If your property is not furnished, there are numerous virtual staging options available online. Virtual staging can be less costly than renting furniture and will accomplish the same goal.

 

3) A Picture Says a Thousand Words

Now that your property is looking spectacular and you have taken the time to stage it properly, taking photographs will show renters what sets your vacancy apart from the rest of the competition. It is a good idea to take a variety of photos and if possible, a virtual tour or video of the layout. Advertisements should include an exterior photo from the road looking at the property and do not hesitate to use angles to accent unique features. Highlight landscaping, planted flowers and the property’s architecture. Photos inside should help gauge the size and layout of the floor plan. Capture what makes your property outstanding; whatever it is, this is the time to flaunt it! While you do not want to include too many photos, make sure you have enough to give the prospective renters a thorough look at how special your property is. Studies have shown by including at least six photos, the marketability of your property dramatically increases.

4) Words are Powerful in the Advertisement

Now, it is time to create your property listing. A majority of advertisements look and sound the same, so this is an opportunity for you to stand out by writing engaging content. Rather than just listing the basic features, try to use descriptive words that paint a picture for the reader. Does the property have stunning views? Tell the reader. Rather than just casually mentioning the master bedroom, try describing it as a charming, yet expansive master suite. Location is also important. If your property is located in a sought after neighborhood or is close to the city – tell the reader. Brag about your property. If there are updates throughout the residence, provide details. For example, rather than saying the property has an updated kitchen, tell the reader that there are granite or quartz counter tops, with a drop kitchen sink, stainless steel appliances and mosaic tile backsplash. Then, make sure to include the photos and videos you took previously to add visual power to your words.

By: Laura Mowry

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ApplyConnect marks used herein are trademarks or registered trademarks of applyconnect.com. Other product and company names mentioned herein are the property of their respective owners.

Get Started with ApplyConnect!

The nation’s most trusted tenant screening for real estate agents, landlords, and property managers. No cost background checks available 24/7.

©2018 ApplyConnect. All rights reserved

ApplyConnect marks used herein are trademarks or registered trademarks of applyconnect.com. Other product and company names mentioned herein are the property of their respective owners.