How to Sell Rental Applicants on a Property They’ve Never Seen

fill vacancies

By Becky Bower

Whether you have an out-of-state rental applicant or are marketing your vacancy before the existing tenants are moved out, selling potential applicants on a rental property they’ve never seen is tricky. Applicants still need a visual sense of the space, an understanding of how their lifestyle could change within the neighborhood, and establish a personal connection with you. By using some of these creative ways, you’ll be able to successfully rent out a vacancy the applicants have never seen before.

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New ApplyConnect Reports are Now Available!

applyconnect

By Olivia Creighton

ApplyConnect works tirelessly to provide you with the nation’s most trusted tenant screening, and we’re always innovating to bring you the best possible service. In order to keep your property safe, you need the best possible data in a timely manner so you can make the right decisions when filling rental vacancies. To help with that, ApplyConnect is proud to announce that our credit reports have been reimagined to make finding quality tenants easier than ever before!

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Is Facebook Disregarding the Fair Housing Act?

hud

By Olivia Creighton

The US Department of Housing and Urban Development (HUD) has filed a complaint against social media giant Facebook. The company is allegedly allowing advertisers on their site to be discriminatory with options that violate and target the seven protected classes. As these practices have been brought to light, an investigation into whether they are violating fair housing law is taking place.

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Smell Marketing for Rental Housing Could Fill Vacancies Faster

smell marketing

By Olivia Creighton

Smell marketing isn’t a new idea by any means, and there’s no doubt that you’ve encountered it before. Casinos utilize it to encourage gambling and increase drink sales; medical offices use it to put you at ease while you sit in the waiting room, and gyms use it to keep the air fresh and encourage you to keep working towards your goal. As this type of marketing advances with technology, could it be of use to you in the rental housing industry?

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Fair Housing Law: What You Need to Know

fair housing

By Olivia Creighton

If you’re working in the rental housing industry, there’s no doubt that you’ve heard of the Fair Housing Act (FHA). While you may think that it’s just a piece of legislation that prevents bias of the seven protected classes (race, color, religion, disability, sex, familial class, and national origin), there’s much more to it than that. As a member of the rental housing industry, you need to actively work to fair housing compliant.

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